2. Low Stock Scarcity Tactic helps creates another layer of urgency as well as providing proof to customers of past purchase history. This help show customers that are new to your website, that your are a verified seller. 

5. Built In Email Pop-Up, let's you collect emails and save them straight into Shopify. Saves you another $100 per year not having to use third party apps. 

Conversion Boosting Feature #7

Sold in last 24-hours

Add another layer of social-proof, one of the 3 most most powerful conversion boosters in e-commerce based on 6,700 split-tests analysed by Qubit. Show visitors that other people have bought recently.

Conversion Boosting Feature #8

Marketing Integrations

We’ve made it ridiculously easy for you to add the javascript code snippets from some of the most popular tools we use to grow our Shopify stores.

No need to get your developer involved, simply copy and paste the code into the relevant field in your theme settings and that’s it!

Conversion Boosting Feature #9

Risk-Reversal

A weak guarantee is the fastest way to turn off would-be customers. And what’s worse is forcing customers to hunt around for the information on it before they buy.

It’s an essential part of your unique value proposition so we’ve put it prominently in the footer so visitors can get the reassurance they need before they checkout.

Conversion Boosting Feature #10

Value Proposition

You can’t afford to assume your visitors already know why they should buy from you. You need to set yourself apart from your competition and one of the best ways of doing this is telling them why you’re better than the rest.

And the best time to tell them why is just when they’re about to commit to buying. So we’ve added ‘Reasons Why’ icons under the ‘Add to Cart’ button and also on the cart page itself.

You can choose from our template icons or load your own.

Conversion Boosting Feature #11

Video Embedding

It’s no secret that product videos increase conversions so we’ve made it easy for you to add your videos alongside your product images (instead of embedding them in the description like most themes force you to do).

We’ve also added a place where you can add videos in the footer so you can tell your story and reinforce your unique value proposition. (You can turn this feature off at the click of a button if you’re not ready to get in front of the camera just yet.)

Conversion Boosting Feature #12

Sell Personalized Products Without The Need For Costly Apps

It’s no secret that selling personalized/customizable items increases conversions compared to non-customizable items. It also means you can charge higher prices too.

The Shoptimized Theme has product customization features built-in. Saving you $180 per year on an equivalent app.

Conversion Boosting Feature #13

Mega-Menu

The Baymard Institute’s research into top performing e-commerce stores found that those that perform best consistently use a mega-menu. It makes sense that when users can see the entire landscape of what you have to offer in one vista, they’re more likely to find their way to products that they will buy.

With Shoptimized you can customize the mega-menu to suit your niche and range of products making it easy for your visitors to find and buy your products.

Only have a handful of products? That’s cool, you can switch the mega-menu off and stick to traditional navigation until your range grows big enough.

Conversion Boosting Feature #14

Header Area

Your header is hands-down the most important piece of real estate on your store. It sets the tone for your brand and it’s the most visually consistent element. Because of this fact, you have to make every pixel in your header earn its place.

That’s why we’ve made it customizable in 8 crucial ways.

1. Built-in ‘Hello bar’ lets you announce special offers like free shipping or flash sales.
2. Add a strapline under your logo and test different value propositions to find out what brings you the highest conversions.
3. Split navigation: Baymard Institute recommends an upper and a lower navigation for maximum usability. Use the upper navigation for your customer support links like about us, contact us, order tracking and FAQ’s. Use the lower to fast-track your visitors to your products.
4. Promo banner: Use this as an additional way to promote offers site-wide.
5. Prominent search: It’s a proven fact that visitors who use your internal site search are up to 3 times more likely to convert than those that don’t. Most sites inadvertently camouflage their site search costing them precious conversions. With Shoptimized, yours will never be missed. You can also customise the prompt text in the search field to encourage more searches by using persuasive copy.
6. Phone number: Having a phone number displayed on your store is a massive factor in building trust , whether visitors actually call you or not, it’s a reassurance they need to spend their money with you.
7. Mega-menu: As recommended by The Baymard Institute, a mega-menu is essential for usability and conversion when you have several categories and multiple products. See above for more info.
8. A study by Smashing Magazine found that sticky navigation bars allowed users to find what they were looking for 22% faster. Since mobile users are looking for immediate results and quick access to key data, 22% faster navigation is a big deal. Furthermore, the same study found that an incredible 100% of participants preferred sites with sticky navigation bars, despite often not knowing why.

Conversion Boosting Feature #15

Built-in Social-Proof Pop-Up

Like persuasion expert, Dr. Cialdini says, people will do things that they see other people are doing. It’s a fundamental of human persuasion, so we built in a notification pop-up that randomly displays sales from your store. If your prospects see a buying frenzy, they’re more likely to join in.

Conversion Boosting Feature #16

Live Traffic Count

Again, social-proof is a big persuasion element, so showing a real time visitor count layers on another way to make your visitors feel there are others after your products too.

And when you combine this with scarcity inducing factors, like low stock or expiring discounts, then conversions go through the roof.

Conversion Boosting Feature #17

Upsell Pop-up

Your average order value is a critical factor in whether your ad campaigns make money hand over fist, or are losing you money.

This built-in upsell pop-up lets you bump up your average order value by encouraging customers to buy more than one item. It’s simple and effective.

Third party apps that do this are notorious for slowing your site down and killing conversions.

Conversion Boosting Feature #18

Fully Customizable Call-to-Action Button

Getting visitors to add an item to the cart is everything when they land on your product pages, if your button is camouflaged or hidden by clutter, your sales will suffer.

We make it easy for you to test different button sizes, colours and call-to-action text. This way you can find the sweet spot that pulls in the maximum profits.

Conversion Boosting Feature #19

Cart Page Urgency

As legendary copywriter Gary Bencivenga says “In most people, the fear of loss is a much stronger motivator than the desire for gain”. So by making users feel that the deal they want is going to go away, you can create a sense of urgency. That’s why we added an optional countdown timer on the cart page to help motivate users to complete their checkout.

Conversion Boosting Feature #20

Skip the Cart

Many of our theme users asked if we could create a way to skip the cart entirely from the funnel, this reduces friction and often increases conversions. We’ve made this a simple checkbox option for you to test this on your own store and boost profits.